Instagram is essentially a platform built around pictures and videos and has cemented its popularity using its simple but elegant filter features. That essentially equates to a growth of 3% annually or an average rate of more than four new social media users per second. The number of social media platform users has continuously grown over the last 12 months, garnering over 137 million new users. That equates to about 59% of the world's population. The statistics reveal that there have been 4.76 billion social media users worldwide since the start of 2023.

Among the social media giants like Facebook, TikTok, and Youtube, Instagram is arguably the most popular platform worldwide. Today, social media has evolved from humble virtual gathering sites to retail platforms and critical marketing tools of the 21st century. Since the development of MySpace and Friendster, social media platforms have created their own culture both in and outside the United States. Unless you have been intentionally living off the grid for the last two decades, there is a good chance you have a social media account.

Save story on instagram